Smarter training.
Stronger studios.
IRIX tackles the industry's biggest challenges by helping clubs deliver smarter training experiences, increase member satisfaction, and scale premium coaching services.
Built around the metrics
that move the business.
IRIX strengthens acquisition, retention, and revenue performance through scalable, technology-enabled coaching infrastructure.
Acquire New Members
Differentiate with modern, technology-enabled training experiences that attract new members.
Member Retention
Provide consistent, personalized training so members see progress and stay engaged long term.
Improve Profitability
Deliver higher-value services without increasing labor costs.
Grow
with IRIX.
IRIX partners with fitness operators to modernize coaching delivery and unlock new operational leverage. From initial deployment planning to floor-level implementation and ongoing optimization, the platform is designed to integrate seamlessly into existing club structures.
IRIX works alongside studio operators to align technology, programming, and member experience with measurable business objectives. Together, we build a scalable coaching infrastructure that supports long-term growth and sustained competitive advantage.